Super-Sale Alert: Select products featured in this story might be on sale for Prime Day! For more insider information on Amazon’s 48-hour event , consult our Shopping team’s curated guides to the deals that matter here .
The promise of
Amazon Prime Day’s deep discounts on big-name brands alone is enough to keep us glued to our screens for the event’s final hours. And, if those Prime Day deals weren’t enough to whet our appetites, Amazon’s rewarded us with a shopping incentive: Slashed prices on small business gems across product categories, including Black and women-owned brands for Prime Day 2022.
Prime Day deals are limited to those who have an Amazon Prime subscription, so sign up for a
free trial if you aren’t already subscribed. also has thousands of unique products across all the best categories, from Amazon’s Support Small Business hub home and kitchen to beauty and personal care, handmade creations, jewelry, and more. With so many excellent goods crafted by a stacked network of talented artisans, sifting through can be time-consuming — so we’ve lined up the best Amazon small business deals ahead.
If you’re not an Amazon fan, click over to our coverage of the best Prime Day alternative sales . At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.
Up To 34% Off Babish Cookware
Popular cooking vlogger Binging With Babish has his own line of cookware on Amazon — including (but not limited to) knives, spatulas, mixers, pots, and pans — all of which are on discount for Prime Day.
Babish Round Enamel Cast Iron Dutch Oven w/Lid, 6-Quart, $, available at Amazon
Up To 36% Off Wandering Bear Cold Brew
Put your coffee-buying habit on ice (literally). Stocking up on Wandering Bear cold brew on tap is a great in-between: less expensive than your neighborhood coffee shop, way easier than doing it all yourself.
wandering bear Extra Strong Organic Cold Brew Coffee On Tap, 96 fl oz, $, available at Amazon
Up To 23% Off Thinx Period Underwear
If you’re a person who menstruates, you may want to pick up a few of these period blood-absorbing life savers.
THINX Hiphugger Period Underwear, $, available at Amazon
Up To 25% Off Caudalie
A premium serum for way less than the original listing price? Yes, please.
Caudalie Vinopure Natural Salicylic Acid Pore Minimizing Serum, $, available at Amazon
Up To 23% Off Kakikaki Store
These minimalist threader hoops are an easy way to luxe up your everyday look.
Kakikaki Store Sterling Silver Wire Open Hoops, $, available at Amazon
Up To 20% Off Fly By Jing
One of our favorite independently made chili crisps is readily available at the behemoth e-tailer, which means you can head to spicy town in a click.
Fly By Jing Sichuan Chili Crisp 6oz, $, available at Amazon
Up To 20% Off Dessie
Stock up on these cute greeting cards, made by small biz owner Dessie.
Dessie 30 Floral Watercolor Blank Cards With Envelopes, $, available at Amazon
Up To 20% Off Sweet Water Decor Store
These best-selling mini dishes are perfect for your dainty rings.
Sweet Water Decor Store White Gold Speckled Jewelry Dish, $, available at Amazon
Up To 20% Off Luna Sundara
These sustainably sourced palo santo smudging sticks will keep your abode smelling sweet and earthy.
Luna Sundara Palo Santo Smudging Sticks, $, available at Amazon
Up To 25% Off The Lip Bar
Pucker up for these long-lasting, vegan liquid rouges bottled by small biz brand The Lip Bar.
The Lip Bar Vegan Liquid Matte Lipstick, $, available at Amazon
Up To 20% Off Jabihome Store
Imagine you, with these wooden serving spoons, serving salad at your next dinner party. Just imagine.
Jabihome Store 4 Wooden Spoons and Forks Set, $, available at Amazon
Up To 20% Off Cure Hydration
Stay hydrated all summer with these independently produced electrolyte packets.
Cure Hydrating Electrolyte Mix (Pack of 14), $, available at Amazon
Up To 29% Off Hebepe
Treat your visage to a mud mask treatment.
Hebepe Hebepe Matcha Green Tea Facial Detox Mud Mask, $, available at Amazon
Up To 21% Off Luseta
Stay moisturized, baby!
Luseta Lavender Body Lotion, $, available at Amazon
Up To 20% Off Lume
Don’t overlook this TikTok-famous deodorant brand if you, like us, need a little help dealing with summer sweat.
Lume Natural Solid Deodorant Stick, $, available at Amazon
Up To 50% Off Bag Wizard
If you’re in hybrid-office mode, you may want to upgrade your commuter bag to something that can stash all your home-to-workplace essentials.
Bag Wizard Laptop Tote Bag for Work, $, available at Amazon
Up To 7% Off Lay-n-go
This is perhaps one of the more clever makup bag inventions we’ve encountered. If you’re traveling a lot this summer, this is surely a must-have.
Lay-n-Go Lay-n-Go Drawstring Makeup Bag, $, available at Amazon
Up to 56% Off Turbie Twist
Who knew that drying your hair could look so…chic?
Turbie Twist Turbie Twist Microfiber 4 pack,Pink, Purple, Blue, Aqua, $, available at Amazon
Up To 30% Off Nestpark
Only a genius (small business) would make such a culturally relevant dog toy.
Nestpark White Paw Dog Toys (2 Pack), $, available at Amazon
Up To 45% Of HIHI Candles
If you’re an ambient light person, may we suggest taking a match to this independent candle brand?
HHI Candles HHI CANDLES All-Natural Soy Candle, Vanilla Musk, $, available at Amazon
These raw gemstone studs have such a gorgeous DIY look that your friends will never know it was ordered from Amazon.
Nadean Designs Raw Black Tourmaline Prong Stud Earrings, $, available at Amazon
Amantoli Merida Model
Believe it or not, these beautiful huaraches were handcrafted by the local artisans of Mexico.
Amantoli Merida Model 100% Artisan Hand Made Mexican Huarache, $, available at Amazon
Want a Scandinavian flavor to your abode? You best get yourself a minimal lampshade from independent brand Cubble.
Cubble Wood Pendant Lamp Shade, $, available at Amazon
Zach & Zoe Sweet Bee Farm
You could say this is a bottle of pure gold, made from one of nature’s best insects, the bee. You can thank independent bee farm owners Zach & Zoe for such sweetness.
Zach & Zoe Sweet Bee Farm Unfiltered Raw Ginger Honey, $, available at Amazon
We think your living space could use one of these vibrantly hand-woven African bowls.
Amsha Mwangaza/Rwanda Woven Bowl, $, available at Amazon
We have never seen a prettier collapsible water bottle, have you?
Stojo STOJO Collapsible Bottle | Reusable Travel Water bottle, $, available at Amazon
If you’ve got an afro, you’re gonna need a proper hair pick. And this playful brand has got some of the best designs we’ve ever seen.
AFRO PICK AFROPICK Anti-Static Plastic Hair Pick for Long, $, available at Amazon
Art and Molly
Is it just us or does jewelry from small businesses just feel better to wear?
Art and Molly 14k Yellow Gold Cubic Zirconia Stud Earrings with Screw Backs, $, available at Amazon
Upgrade your sleep experience with a pillowcase made for princess-like slumber.
Kitsch Kitsch Satin Pillowcase, $, available at Amazon
This is exactly the kind of classic necklace that’ll have you chained for life.
Lifetime Jewelry LIFETIME JEWELRY 24k Real Gold Plated Chain Necklace, $, available at Amazon
Live By Being
Take your bathtime ritual up several notches with salts concocted by a small business that specializes in pampered life.
Live By Being LIVE BY BEING Bath Salt Spa Gift Set Collection, $, available at Amazon
Take these on-the-go for instant shine removal.
MIRUCOO Mirucoo 300 Count Natural Bamboo Charcoal Blotting Pape, $, available at Amazon
Keep all your chains and things super organized and detangled with this nifty jewelry tree.
Umbra Umbra Trigem Hanging Jewelry Organizer, $, available at Amazon
ELUCHANG ELUCHANG Cosmetic Makeup Organizer, $, available at Amazon
Lampat Lampat 25Ft G40 Globe String Lights with Bulbs, $, available at Amazon
Crisp Ceramic Handmade Match Striker – Sandstone, $, available at Amazon
Glocuscent Glocusent Compact LED Makeup Mirror, $, available at Amazon
Barzel Barzel Rose Gold & White Gold Plated Created Ruby, White Fire Opal & Cubic Zirconia Accents Ring, $, available at Amazon
Like what you see? How about some more R29 goodness, right here?
The Best Early Amazon Prime Day Deals
Amazon Prime Day 2022 Is Closer Than You Think
Everyone Loves Cringing At Small Business TikTok