10 Clever Ways to Use Text Message Marketing

Can you guess the open charge for a textual content concept? It is 98%. That’s almost five periods the equivalent for e mail marketing and advertising.

Though that is extraordinary sufficient, the response rates are even much more interesting. Text information promoting features response rates as higher as 45%, which is more than seven times e mail marketing’s measly 6%.

SMS is especially common among customers, as perfectly, with almost 60% indicating it’s the greatest way for brands to converse with them. Better nevertheless, SMS messaging’s acceptance is on the upswing. Two-thirds of individuals say they’ve signed up to receive text messages from more models in the previous year. 

If your manufacturer isn’t already marketing and advertising with text messages, now is the time to begin. Even if you have already started employing SMS for business enterprise interaction, read on. We share ten intelligent methods you can use text concept marketing to raise gross sales, engagement, and extra.

1. Share special lower price codes

Dollar-off discounts are the #1 cause shoppers sign up for textual content messages from a brand name, adopted by percentage-off discount rates and absolutely free presents with invest in. So, give the persons what they want! Share a welcome price cut at the time another person signs up for textual content messages. 

You can also share no cost delivery discount rates, daily bargains, and even short-term special discounts. Short-term discounts can be despatched just after a shopper has put an order, presenting them added financial savings if they include more to their cart.

2. Notify purchasers of gross sales

Give prospects a rationale to stay subscribed. Ship them a message each time you are web hosting a flash sale, vacation sale, or other advertising. Here’s a excellent instance from Lovepop. The brand drives urgency while becoming useful, and outlines the income information with a potent connect with-to-action.

3. Promote your new information

Do you manage a corporation weblog? Allow readers subscribe for SMS notifications whenever a new article goes dwell. 

You can also produce written content worries that run for a minimal time. Creator Gretchen Rubin presents a 7-day “Work Happier Problem,” exactly where she texts viewers 1 tip for every day created to boost their do the job lives.

In the same way, The Skimm features a thirty day period-very long “Skimm Your Life” obstacle each and every January, made to support subscribers make improvements to their lives and make their New Year’s resolutions a success. 

4. Mail deserted cart reminders

The normal procuring cart abandonment amount hovers just about 70%. Quite a few individuals want to obtain, they just get distracted together the way. Remind them of what they remaining driving with a considerate text. You can even sweeten the offer with a discounted code. 

5. Deliver back-in-inventory notifications

From time to time the product a purchaser would like is out of inventory. That is why you provide back-in-stock email notifications (ideal?). 

Why not provide these exact notifications by means of textual content messages? A single rationale SMS advertising and marketing is effective so well is because men and women check their text messages much additional usually than their electronic mail. With a swift text, you can notify shoppers an product is back again in stock substantially a lot quicker — enabling them to acquire speedier as very well. 

6. Check with for responses

Customer opinions are vital to a business’s success. They provide vital social evidence that builds believability and trust. By inquiring your prospects for feed-back, you can gather additional evaluations, and achieve precious insights for improving your business going ahead. 

To get far more assessments, you require to make it as straightforward as possible for clients to go away them. Contemplate inquiring by means of text. They can jot down a several swift thoughts and give you that 5-star review.

7. Market on-line and IRL occasions

Does your business host webinars, Instagram Lives, or other streamed occasions? Improve viewership by notifying textual content subscribers to RSVP or help you save the date. Then, ship them a further reminder shortly right before the celebration starts off. 

You can also mail text messages to promote your brand’s offline events. Integrate your small business communications software package with your CRM, and you can get genuinely granular with the invitations. Dependent on a subscriber’s physical site, you can notify them only of situations in their area. 

8. Send out appointment reminders

64% of shoppers charge appointment reminders as the most useful kind of small business SMS messaging. You can mail texts to remind buyers the two of their approaching appointment, and when it’s time to timetable their upcoming 1, as this optometrist does:

Reminders can also be used to motivate much more solution orders. Regardless of whether you present a membership services, or provide goods that require replenishing every so generally, timetable texts to remind shoppers when they’re acquiring lower, so they can invest in in advance of they operate out. Your clients will value the heads up. Helpful reminders like these go a extended way toward strengthening a consumer’s romance with a model.

9. Announce new products or products and services

Do you have a new product or service or service line launching? Spread the superior news over text! You can make the announcement feel extra celebratory by like a image and emojis, like Lovepop does under:

To actually make your text subscribers really feel like VIPs, take into consideration providing special pre-orders, obtainable only for your text subscribers. 

10. Be appreciative

Texting feels so a lot a lot more private than e mail. Lean into that by applying your text concept marketing and advertising to build customer interactions. Ship them a brief thank you immediately after their appointment or their buy. You could possibly even include a “thank you” low cost they can use with their future order.

Sprinkle some SMS into your marketing and advertising mix

Textual content concept marketing is well known between brand names and buyers alike. You can use text messages to share savings, ask for suggestions, and advertise your most up-to-date content and functions.

SMS messaging can consider your organization conversation to the upcoming amount — primarily when it’s connected with all of your other business communications. 

From chat to textual content, cell phone to email, and inner to external, Nextiva’s new small business software package helps make it quick to handle your small business SMS from your desktop. Our program gathers all the channels the place conversation comes about. Your staff can see a customer’s hottest textual content, email, and cellular phone discussions, all in one organized see. 

With Nextiva, your brand name can work smarter, converse confidently, and delight your prospects. Reserve your demo now to see how it operates.